The Social Media Lab operates as a “Think-Tank” offering the best minds in Social Media today a venue to knowledge share. The lab is a partnership between LNE Group and Corporate College. The Social Media Lab functions as a collection of both course study and actual lab work, concentrating on six focal points. These topics range from the Four Pillars of Social Media to Social Media Branding to Social Media Analytics. All Social Media Lab classes and instruction will take place at Corporate College East and each topic is offered in a four-hour class: one hour of instruction and three-hours of lab time will allow the individual or company to implement their social media strategy in real time.
Your social media brand – whether personal, corporate or both – will frequently deliver the first impression to your prospects and clients. This class will teach you how to design, construct and execute your branding framework across multiple social media platforms. Instruction will focus on how to select your brand’s visual identity and message and integrate them across:
- Facebook (personal and Fan Page)
- YouTube
- Blogs
Participants will learn how to select the appropriate technology platforms to support their strategic objectives, create appropriate content, engage with online participants and develop enduring social media relationships. Although useful, no knowledge of drawing, design or photo editing software is necessary.
John Heaney’s professional experience has centered around marketing, branding, customer experience design, strategic communications and business development. His current professional endeavors are focused on developing strategic digital marketing programs that integrate compelling social media components.
About LNE Group:
LNE Group is a full service, bi-partisan government relations and public communications firm. Founded in 2001 by Lee Weingart, former Cuyahoga County Commissioner, LNE Group started as a single employee, single office firm. Today, the business has grown to include offices in seven cities around the globe including Cleveland, Washington DC and Berlin, Germany.
About Corporate College:
Located in Cleveland, OH – Corporate College offers leading edge corporate training and business solutions, professional development programs and conference facilities.
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