Social Media in Exceptional Customer Service

April 9th, 2010

This workshop will address practices and principles for leveraging social media in the areas of: shaping customer expectations, quick service disappointment recovery, product promotions, engaging core-influencer customers, and engaging satisfied customers in the broadcasting of success stories.

Jack Ricchiuto is a nationally acclaimed designer and writer working with groups in organizations, communities, and networks designing the best ways for them to work together to make a difference. Jack works with boards, leadership and operational teams, project teams, civic and community groups, and strategic planning teams. As a writer, he is author of 8 books and the 7 year old daily blog, jackzen.com and has written for local and national publications. For over 30 years, Jack has been working independently and in collaboration with international and national consulting firms. His works as a designer spans 24 industries and a variety of urban, rural, and virtual communities. With an undergraduate degree from John Carroll University (1974) and graduate degree from Goddard College, Vermont (1980) in positive psychology, Jack continues teaching with undergraduate, graduate, and post-doctorate programs. His website is DesigningLife.com

Click here  for a link to the course on Corporate College’s website.

Social Media Lab: What is it all about?

Social media has been a captivating shift in information delivery for me and millions of other social media users. With the emergence of Twitter, Facebook, MySpace, YouTube, Flickr and other social media sites, the ability to connect and influence thousands (if not millions) of individuals around the world at the click of a button is astounding. But how does one harness this power for genuine results within the context of business operations? How does one decide which social media platforms to use? How does one brand in the social media sphere? Or connect with customers and potential employees?

Well, the Social Media Lab was designed to be the “think tank” on social media for Cleveland, OH and the Northeast Ohio region. The Social Media Lab is a partnership between Corporate College and the Cleveland, OH-based government relations firm LNE Group. The purpose of the Social Media Lab – to establish a citadel of thought on all issues regarding social media and how businesses and individuals could use social media to improve their business opportunities. There is nothing like the Social Media Lab anywhere in the United States. This is a one-of-a-kind environment where business owners, managers and individuals can not only learn from some of the brightest minds in social media but actually get to implement, in real time, the strategies being discussed.

In the coming months the Social Media Lab will continue to develop and launch sessions detailing the newest tools, tricks and trends in Social Media. All of the classes will be taught by nationally recognized experts and aficionados on Social Media. If interested in participating in one of the established classes or thinking of a new Social Media Lab to teach – please connect with us.

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