Social Media Lab – Redux

The new Social Media Lab will be launched this fall in partnership with Virginia Marti College. Six classes will be offered (details below) at a reasonable rate of $40 per class. Two seminars – aptly titled the “Social Media All-Stars” will be announced, with guest speakers, shortly. The Lab could not be more thrilled with the new home for the Social Media Lab as it partners with the Digital Media Department at the College. Big, big props to Geof Pelaia of Virginia Marti College for seeing the end vision of the Lab. We are going to start the Lab with small classes with some of the biggest names in the local social media arena. The Lab will offer some of the best content in the marketplace at very affordable rates.

Classes will start October 12th at the Virginia Marti College campus in Lakewood, OH. Every Tuesday for six weeks the Lab will offer cutting edge social media strategies. Classes offered will include:

1. The Four Pillars of Social Media: This class presentation will begin with a description of the Four Pillars of Social Media – the Blog, Facebook, Twitter and LinkedIn. These pillars are the foundation for a provocative and successful social media strategy. This class is a primer on how to register and how to use each of the Pillars. The class will also delve into the strategy on how to link and effectively use each pillar as an effective communications tool for your business or personal brand. Case studies on best practices as well as on poorly executed strategies will be discussed. Emerging social media tools will also be detailed such as FourSquare, Pandora, YouTube, Flickr and Meetup.com. This is to be the platform class for all other Social Media Lab Classes. Proctor: Michael DeAloia
2. Branding in the Social Media Sphere: Your social media brand – whether personal, corporate or both – will frequently deliver the first impression to your prospects and clients. This class will teach you how to design, construct, and execute your branding framework across multiple social media platforms. Instruction will focus on how to select your brand’s visual identity and message and integrate them across: Google, Twitter, LinkedIn, Facebook, YouTube and Blogs. Participants will learn how to select the appropriate technology platforms to support their strategic objectives, create appropriate content, engage with online participants and develop enduring social media relationships. Although useful, no knowledge of drawing, design or photo editing software is necessary. Proctor: John Heaney
3. Social Media & Human Resource Policies: This course will focus on three stakeholders: The Company, the HR Employee and the potential employee. The course will also touch on the SM tools needed by each of these stakeholders. This course will focus heavily on a previous Social Media Lab class – The Four Pillars of Social Media. Proctor: Julie D’Aloiso
4. Social Media & Business Development: This course is intended for business owners and executives who want to drive their business growth and who recognize the need to promote and reinforce their distinctive qualities through the targeted use of social media. At the end of the session, attendees will have a clear understanding of the potential of social media to promote and advance their brand, how to design a strategic and measurable social media plan, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage business development activities across multiple social media platforms, how to engage fans appropriately to maximize your reach and encourage their passion, and how to get started today. Proctor: John Heaney
5. Social Media & Exceptional Customer Experience: This workshop will address practices and principles for leveraging social media in the areas of shaping customer expectations, quick service disappointment recovery, product promotions, engaging core-influencer customers, and engaging satisfied customer in the broadcasting of success stories. Proctor: Jack Ricchiuto
6. Social Media Analytics: This course will examine analytics and reporting theories appropriate in specific client Social Media situations. Attendees will learn to use computer software for solving research and problems. There will be advanced work in social media objectives, strategy, tests and execution of social media plans and evaluation. Material will compare tracking used in traditional advertising. At the end of the course attendees should be able to develop a program that can track Social Media ROI and implement it. Proctor: TBD

To review and register all of the Social Media Lab Classes please connect HERE. For more information feel free to connect with me at 216.212.4067 or at mdealoia@mac.

Listing of Fall - 2010 Social Media Lab Classes

The Social Media Lab was designed to be the “think tank” on social media for Cleveland, OH. The Social Media lab is a partnership between Virginia Marti College and the Lab. The purpose of the Lab is to establish a citadel of thought on all issues regarding social media and how businesses and individuals could use social media to improve their business opportunities. The Lab is a one of kind environment where business owners, managers and individuals can not only learn from some of the brightest minds in social media but actually get to implement, in real time, the strategies being discussed. With the new partnership with Virginia Marti College we are well on our way. Look forward to seeing everyone in class.